Keyword Strategy

Strategise, Surpass, Succeed. Where Your Firm’s Vision Meets Unmatched Growth.

Audience Targeting & Keyword Strategy

Are you looking to consistently and sustainably attract more targeted visitors to your website? Elevating your SEO game is essential to crafting a dominant digital marketing strategy. But the goal isn’t just to draw a crowd—it’s about guiding the right audience to the most relevant sections of your website and influencing them to take appropriate action.

Hitting the right ‘attraction-to-persuasion’ balance will deliver strong levels of relevant traffic, where users are looking for your products and services, giving you the best chance of conversion.

Only experience of working closely with clients across various industries has helped shape our advanced audience targeting methodologies. In terms of SEO, this manifests itself in the form of a keyword strategy—one bespoke to your specific market, your audience and their needs. 

Our tailored strategies will position well-thought-out keywords throughout your content, weaving high-value keywords and search terms into your content in ways that excite and attract Google and your next prospective customer. 

This approach isn’t just about climbing the search engine ranks—it’s about giving you a competitive edge. A comprehensive strategy to outperform your rivals by attracting more qualified traffic and converting interest into action.


Talk to an SEO specialist today on 0161 660 3281.

Our Keyword Research Approach


As always, we take a data-driven and strategic approach to identify the most effective keywords to meet your aims. We’ll go above and beyond to take all necessary steps to create a custom keyword strategy to propel your SEO, enabling you to attract visitors, turn them into lifelong customers and experience continuous growth.

We work hard to ensure your investment in SEO establishes strong visibility in relation to keyword targeting and the specific needs of your target audience (and their stage of the customer life-cycle).

To craft a successful keyword strategy, we must first consider several key elements—your business, your objectives, your audience, and most importantly, how your audience searches for information online. To achieve this, we utilise industry-leading software to support our keyword research. Scoping out the competition levels and identifying how often terms are searched online, along with other key metrics, helps us to prioritise those terms for targeting.

But we don’t stop there—we look at the bigger picture, aiming for keywords to influence users as early as possible. Looking past simple traffic volumes and ranking potential ensures your keywords meet your business aims. 

A successful keyword strategy will look to engage users at all steps of the sales funnel and all stages of the decision-making process, comprising keywords that are:

  • Informational
  • Navigational
  • Commercial
  • Transactional

Only by being present in SERPS, when customers are at the start of their buying process and also when they’re ready to commit, can you ensure the maximum gains through your SEO investment,

Speak with our SEO experts today to discover how to elevate your visibility, engage your target audience effectively and drive your brand to new heights with the right words. Let’s craft your success story, one keyword at a time.


Turning Words Into Wins

Clients see significant growth in search rankings and user engagement within the first year with us. Cure Digital focuses on refining your keyword strategy to enhance accessibility and search engine visibility, boosting performance and user experience.

A Team of Experts

SEO specialists, developers, designers and content strategists: each team member applies their specific expertise to create a comprehensive keyword strategy, boosting your website’s performance and visibility.

ROI-Centric Approach

We always speak clearly in a language you understand—real, tangible results and delivering new business enquiries, web traffic spikes and a strong ROI every time.

Bespoke Strategies

Whether you’re just starting out or already established, we create bespoke strategies that centre around your company’s unique challenges and opportunities, always with your best interests in mind.

You can read more about our work for our clients in our success stories.


Measurable results are the name of the game.

“Put simply, Cure Digital have delivered, they have turned the enquiries tap on where others haven’t.”

Neil CormackMarketing Director, Lupton Fawcett LLP

“I have worked with several digital marketing agencies and Cure Digital is by far the best.”

Philip WalshPartner, Clifford Johnston & Co

Here are some of the businesses we've helped succeed online.


Picture Frames Direct


Lanyon Bowdler


Lupton Fawcett


PSR Solicitors

Our Keyword Research Strategy Process

1. Site Review

We begin by reviewing your website’s performance, concentrating on your keyword rankings and organic traffic.

2. Competitor Review

Following site review, we analyse the performance of multiple primary search competitors, focusing on keyword overlap and relevance.

3. Niche Review

So no gaps go amiss, we undertake industry research, identifying niche-specific keywords with your audience in mind.

4. Segmentation

After identifying the keywords and themes, we manually segment keywords to maximise opportunity.

5. Reporting

We then share all summary documents and segmented Excel data to highlight keyword opportunities, trends and themes.

6. Consulting

After sharing the reports, we organise a call to discuss the analysis, recommendations and implementation.

Turning Words into Revenue

If you’re looking to increase traffic to your website, we know this is a means to an end, and our focus is on delivering tangible returns to all those we work with.

A strategic keyword approach is non-negotiable for any business looking to increase revenue from organic search. By focusing on the right keywords, your business can attract more qualified traffic and potential clients ready to convert.

Breaking it down:

  1. Search Intent: Keywords must align with potential clients’ needs at various stages of their search journey. Early-stage clients might type ‘what is personal injury,’ while those ready to hire could search for ‘top personal injury attorney near me.’ Understanding these distinctions ensures you’re capturing attention at every step.
  2. Long-tail Keywords: While it’s tempting to chase after broad, high-traffic keywords, long-tail keywords—specific and less competitive—can be gold mines. They capture traffic that’s closer to making a decision, like those searching for ‘asbestos exposure attorney in Manchester.’ This focused approach leads to higher conversion rates.
  3. Keyword Placement: Integrating these keywords effectively into your website’s content, meta descriptions, and titles, guided by SEO best practices, boosts your online visibility. More visibility means more traffic; more traffic, with the right user experience and calls to action, means more client consultations.

Data shows a website’s ranking on the first page of Google receives nearly 95% of web traffic. A precise keyword strategy places you right in front of potential clients when they need you most, converting searches into revenue.

We provide a pro-active, consultative, can-do style of digital marketing expertise that contributes greatly to your success. When it comes to the start of an SEO campaign, this all starts with keyword research and establishing a well-thought-out keyword strategy.


Talk to an SEO specialist today on 0161 660 3281.

A Leading Car Mats Business Reports:


Growth in organic traffic


Increase in organic enquiries

You should speak to us if you want…

To Generate More Leads From Your Website

A Clear Digital Strategy With Tangible Outcomes.

A Long Term Marketing Partner That Understands Your Business.

A Proactive Collaboration With Outstanding Communication.


Beyond boasting, we’re innovating. With Cure Digital, expect a digital revolution.

“I have known Chris for many years and I can highly recommend him and his team - diligent, professional and approachable.”

Paul RossierPSR Solicitors

“Cure Digital put together a very effective "campaign" resulting in a 300% increase in sales on our website. Good result and will be looking to develop more campaigns in the future.”

Peter ThompsonMident Dental Supplies

“Outstanding service. Chris and his team know what they are doing; our website is performing better than ever and he has his eye on the ball.”

Amanda JonesLanyon Bowdler

Start your results-driven strategy for digital marketing for Keyword Research today.

Our team of experts will work tirelessly to increase your revenue and sales, helping your online business thrive in today’s competitive market.

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