79% Growth in Organic Traffic for PSR Solicitors.

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MULTI-OFFICE LAW FIRM IN CHESHIRE & NORTH WALES RECORDS:

94

Increase in year-on-year
non-brand organic search enquiries.

57

Increase in organic traffic during lockdown.

79

Year on year increase in organic search
traffic.

“Cure Digital are diligent, professional, and approachable. Always willing to go above and beyond.”

Paul RossiterManaging Director & Founder

PSR Solicitors

Tech SEO Improvements & Website Restructure

Search Engine Optimisation

Keyword Strategy

Google Ads

Ongoing SEO & Content Marketing

Copy writing

Closed Loop Attribution & Paid Search Campaigns

Website design & development consultancy

Background

PSR Solicitors is a long-established brand in North Wales. The firm first established itself as a specialist personal injury claim practice.

Having invested in their online presence and forms of digital marketing for over a decade with a variety of digital agencies, the management team were unconvinced that results were matched their expectations.

In 2019, PSR turned to Cure Digital for help.

We helped the firm quickly scale online new business generation as they diversified into new legal service areas.  Today the firm has secured a leading level of online market-share for Conveyancing across North Wales and the North West.

“Cure Digital now look after all my digital marketing. Chris and has team also helped build by new website. The guys at Cure Digital are diligent, professional, and approachable. Always willing to go above and beyond.”

Paul RossiterManaging Director & Founder

PSR Solicitors

OUR APPROACH

From the outset it was clear the firm’s website had to change. Questionable SEO techniques and thin content could be evidenced throughout the website platform.

The website was not achieving new business generation targets, and levels of organic search engine recognition were low.

PSR were determined to see things improve.

Alongside our initial technical SEO, UX & CRO audit & assessment, we implemented a new closed loop marketing attribution solution, providing the firm with full transparency over the role our campaigns were playing in fee-income generation.

TECH SEO & UX

Working closely with the incumbent web dev agency, we directed a comprehensive revamp of the site. Improving information architecture & tech SEO. While repurposing page designs for stronger engagement and conversions.

ONGOING SEO & CONTENT MARKETING

New keyword strategy deployed. Support provided by ongoing content creation surrounding legal service, informational pages and case studies. Expansion of search recognition across high-intent local search terms propels new business generation.

PAID SEARCH

Implementation of our paid search model geo-targeted around office location delivers CPL of £23.00.

NEW WEBSITE PROJECT MANAGEMENT

Full project management of the new website. Scoping the full design and functional specification of the website ensured the website project completed accurately, on-time and within budget.

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