89% Growth in Non-Brand Organic Traffic for Lupton Fawcett.
YORKSHIRE BASED UK TOP 200 LAW FIRM POSTS:
30
Growth in organic search
new business generation
in first quarter.
20
Cost per lead from paid
search campaign.
35
Year on year increase in
non-brand organic search during lockdown.
“Cure Digital turned the enquiries tap on where others haven't. They know their stuff.”
Neil CormackMarketing Director, Lupton Fawcett LLP
Lupton Fawcett
Background
Lupton Fawcett is an award-winning Yorkshire based top 200 UK Law firm with offices in Leeds, Sheffield and York, established for over 100 years.
Despite having made a significant investment in ongoing SEO from 2013, Lupton Fawcett were not satisfied with results.
In 2019, the firm made a substantial investment in a new website only to experience a subsequent decline in organic traffic.
Lupton Fawcett then reached out to Cure Digital.
“As a marketing professional I have had a number of SEO agencies talk big but fail to back it up. Cure Digital have delivered. They turned the enquiries tap on where others haven't. They know their stuff, are diligent, professional, and great to deal with.”
Neil CormackMarketing Director, Lupton Fawcett LLP
Lupton Fawcett
OUR APPROACH
In 2019 we approached Lupton Fawcett to highlight a significant drop in their organic search engine exposure in the first 2 months following the launch of a new website.
During our meetings we were able to demonstrate the loss of non-brand organic search exposure and highlight the numerous reasons behind this decline.
Lupton Fawcett instructed Cure Digital as their new digital marketing partner.
We set about migrating the website away from their incumbent agency to work with one of our trusted web development partners, where we could take a fresh approach to correcting the issues at hand, reversing the decline in online exposure, and building traffic and new business generation.
WEBSITE RESTRUCTURE & TECHNICAL SEO
Technical SEO, CRO & UX audit and assessment directing corrective web development measures to improve the Tech SEO environment. Website restructure project completes delivering an improved information architecture.
ONGOING SEO & CONTENT MARKETING
New keyword strategy deployed. Support provided by ongoing content creation surrounding specific legal service areas across the site. Notably delivering a 1000% increase in organic search traffic to ‘Commercial Property Disputes’ pages.
MICROSITE PROJECT MANAGEMENT
Provided web project consultancy for new standalone ‘Commercial Debt Recovery’ microsite, covering design, architecture, functionality, content creation and SEO environment.
PAID DIGITAL MEDIA
Our full-service law firm Google ads model delivered a PPC campaign cost per lead of £19.51. Facebook lead gen and Facebook website conversion campaigns successfully deliver new business surrounding niche Pub tenant legal services.
