188% Increase in Enquiries from Organic Search for LB Law.

LET'S TALK

TOP 200 UK LAW FIRM IN WEST MIDLANDS DEMONSTRATES:

69%

Growth in organic traffic.

80

Increase in PPC new business enquiries in first quarter.

14

ROI on digital marketing activity.

“Outstanding service. Chris and his team know what they are doing. Our website is performing better than ever.”

Amanda Jones, Marketing DirectorLanyon Bowdler

Lanyon Bowdler

Website Migration & Tech SEO Solutions

Search Engine Optimisation

Ongoing SEO & Content Marketing

Google Ads

Paid Search & Paid Social Campaigns

Content Strategy

Ongoing CRO & UX Consultancy & Project Management

Ongoing CRO & UX Consultancy & Project Management

Background

Lanyon Bowdler is a top 200 UK Law firm. A full-service firm with multiple offices covering Shropshire, Herefordshire & North Wales.

The firm is recognised and highly-regarded by the leading UK legal directories across many of their departments and individuals.

Prior to working with Cure Digital, Lanyon Bowdler had invested in their online presence and digital marketing for over 10 years.

The firm has a real ambition to position themselves as a credible alternative to the ‘big-city firm’ for business clients, while remaining focussed on delivering warm, friendly, professional legal advice to their local communities.

“Outstanding service. Chris and his team know what they are doing. Our website is performing better than ever and he always has his eye on the ball. I have every confidence in Cure Digital and look forward to continuing to work with them."”

Amanda Jones, Marketing DirectorLanyon Bowdler

Lanyon Bowdler

OUR APPROACH

In 2018, the firm recruited Cure Digital for urgent consultancy and support.

With a new website just launched, rightly, the firm expected their site would build on existing search engine exposure and further develop new business generation.

Unfortunately, the new website project launched with an array of technical issues affecting users, search engines and conversions. Organic traffic quickly started to decline as did confidence in the incumbent agency.

We helped Lanyon Bowdler to overcome all initial challenges surrounding the distressed website project and develop website performance to entirely new all-time highs.

WEBSITE MIGRATION PROJECT MANGEMENT

In partnership with the marketing department, we identified suitable web development agencies capable of taking over from the incumbent agency. Consultation services provided for the selection process and managing the new agency relationship for website migration.

TECHNICAL SEO AUDIT & SOLUTIONS

Full technical SEO & user-engagement audit. Project management of the new web dev agency to bring about the overhaul of the website. Including a full restructure of the site, implementation of a new redirect map, & Tech SEO improvements.

ONGOING SEO & CONTENT MARKETING

New keyword strategy, bolstered by ongoing content creation for individual legal service departments, with advanced NLP content optimisation, online PR and link-building.

PAID DIGITAL MEDIA

Our full-service law firm Google ads model delivered a PPC campaign cost per lead of £7.62 for 2021. Recruitment needs of the firm supported though innovative Facebook advertising.

Request a Free Site Audit

Your results driven digital marketing campaign starts here.

Get in Touch