89% Growth in Organic Traffic for Manchester Law Firm.

LET'S TALK

FULL SERVICE LAW FIRM IN MANCHESTER ACHIEVES:

116

Increase in year-on-year
non-brand organic traffic

13.3

Average organic search
conversion rate

13

Non-brand organic search
average cost-per-lead

“I have worked with several digital marketing agencies and Cure Digital is by far the best.”

Philip WalshPartner, Clifford Johnston & Co

Clifford Johnston & Co

Search Engine Optimisation & Content Strategy

Search Engine Optimisation

Closed-Loop Marketing attribution solution

Google Ads

Google Ads Campaign

Content Strategy

Background

Clifford Johnston & Co is a long-established and well-respected law firm with offices in Stockport & Manchester. The firm offers a wide array of legal services focusing on the needs of the individual.

Despite investing in SEO via digital agency services between 2105 – 2018, the firm’s partners were not satisfied with the results.  The management team lacked certainty as to the commercial impact being made by the marketing services they were investing in.

In 2018, the firm turned to Cure Digital for help.

“I have been extremely impressed with the work that Cure Digital have done for my business. Our website traffic has increased significantly as have our conversion rates. We are also better able to monitor the new business coming through the website because of the changes Chris and his team have put in place. I have worked with several digital marketing agencies and Cure Digital is by far the best. I have no hesitation in recommending them.”

Philip WalshPartner, Clifford Johnston & Co

Clifford Johnston & Co

OUR APPROACH

At our first meeting with the team, it was clear the firm had high ambition for commercial growth, with the management team keen to explore how digital marketing could help achieve their goals.

It was clear the website had problems; a less than ideal technical SEO environment, the website and its content also lacked a well thought out keyword strategy. While page designs held much room for improvement regarding user-engagement and for driving conversions.

We were keen to ensure the firm truly understood the impact our services would make in terms of revenue gain.

TECH SEO & UX

Overhaul and revamp of the technical SEO environment including a restructuring of the website. Page design improvements, paving the way for stronger user engagement and conversion rates. Implementation of a thorough keyword strategy.

MARKETING ATTRIBUTION

Design & Implementation of a part-automated closed-loop attribution solution. Training of internal team on how to enter the manual data needed to close the loop. The firm now understands exact levels of fee income derived from Organic search & Paid Search channels.

CONTENT MARKETING & ONGOING SEO

A new content strategy was a mainstay of the early SEO campaign, as the website lacked depth in content. Our expert copywriters created accurate legal services content in keeping with the firm’s tone of voice criteria – continuing to this day.

PAID SEARCH

Our Google Ads model for full-service law firms rolled out, geo-fenced for Stockport & Manchester. Delivering a cost per lead (CPL) of £11.71.

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