Search Engine Optimisation for Law Firms

We preach what you practice.

Law Firm SEO Agency

A Law Firm SEO Agency is a specialised group of professionals with an unrivalled SEO skill set for the legal sector. At Cure Digital, we have over 15 years of experience creating targeted SEO campaigns for top 200 law firms, regional full-service practices, and niche lawyers across the UK.

SEO and organic search engine recognition remains one of the most important digital marketing channels for law firms looking to generate new business enquiries and grow their client base.

Our strategies are consultancy-led and trained on new business generation for our clients. We focus on high-value keywords with commercial intent tailored to your firm’s specialisms and goals.

Our experience in delivering effective and productive campaigns for digital marketing for law firms have pushed us to innovate advanced and bespoke techniques specifically developed for success.

If you want to increase high quality leads from Google and dominate the search results for your niche, choose the SEO pros with unrivalled experience in the legal field.

Get in touch today for a free consultation and see how our strategic approach can take your firm’s online visibility to the next level.


Talk to a law firm SEO specialist today on 0161 660 3281.

WordPress SEO Advice

Driving New Business for Law Firms through Strategic SEO


Every element of our SEO service for the legal sector has your firm’s growth and profitability in mind.

From our keyword research to identify high converting legal service specific search terms, through to developing unique, authoritative content, optimising page load speeds, and implementing schema markup to enhance featured snippet visibility – we leave no stone unturned.

Furthermore, we want all our clients to understand their monetary return on investment from SEO. We work closely with clients of all sizes, to create marketing attribution solutions that work for them and provide clear proof of ROI.

Most importantly, we integrate SEO with your wider digital marketing strategy to nurture prospects through all stages of the sales funnel. We provide simplified monthly reporting that measures what matters most, and we leave bamboozling nonsense SEO metrics to others.

Cure Digital transcends the typical Law Firm SEO Agency paradigm, we integrate into your team. Your wins are ours, too, and we celebrate them together. Ready for real results, solid relationships, and a transformative digital strategy?


Cure Digital Difference—We Understand Your World

Many of the firms we work with see their highest ever level of organic traffic within the first year of working with us.  Simply put, Cure Digital makes your website easier to use, more informative, and more profitable.

A Team of Experts

Copywriters, technical SEO specialists, designers, developers, and more: each team member contributes their individual expertise to deliver a cohesive strategy for your law firm.

ROI-Centric Approach

We don’t deal in maybes; we deal in metrics. Real, tangible results that funnel down to your bottom line. New business enquiries, web traffic spikes, and a strong ROI are what we deliver.

Tailored Strategies

From sole practitioners to Top 200 law firms, we craft bespoke strategies that address the unique challenges and opportunities facing your business.

You can read more about our SEO work for law firms in our success stories.


Measurable results are the name of the game.

“Put simply, Cure Digital have delivered, they have turned the enquiries tap on where others haven’t.”

Neil CormackMarketing Director, Lupton Fawcett LLP

“I have worked with several digital marketing agencies and Cure Digital is by far the best.”

Philip WalshPartner, Clifford Johnston & Co

Here are some of the law firms we've helped succeed online.


Clifford Johnston & Co


Lanyon Bowdler


Lupton Fawcett


PSR Solicitors

Our Comprehensive Suite of SEO Services

Keyword Strategy

The right keywords serve as the pillars of your SEO strategy. We perform in-depth keyword research, scrutinising search intent, competition, and opportunity.

On-Page SEO

Our On-Page SEO strategies focus on legal content marketing strategies, keyword placement, header tags, and site structure. We turn each webpage into an SEO asset.

Off-Page SEO

SEO doesn’t stop at your website. Off-Page SEO involves cultivating your digital reputation through strategic backlinking, social media activity, and online partnerships.

Technical SEO

We optimise load times and fix any issues that could impede performance. Technical SEO isn’t just about appeasing search engines; it’s about seamless user experiences.

URL Optimisation

We structure URLs to aid both search engines in understanding your page’s content and potential clients in their decision to click.

Meta Titles

In the digital world, your meta title is your first impression. We craft meta titles that are keyword-rich and click-worthy.

Local SEO

Location matters when it comes to legal services. From optimising your Google Business Profile to capturing local citations, we make your law firm the local go-to.

Structured Data

Structured data helps search engines understand your content. With schema scripts, we make it easier for search engines to categorise your key information.

The Unique SEO Challenges Facing UK Law Firms

The legal services marketplace is more competitive than ever in 2023. Your business is undoubtedly facing stiff competition from national full-service firms leveraging large marketing budgets, as well as agile niche practices focusing on specific areas of law. This increased competition means standing out in organic search and winning new business from Google is harder than ever. That’s why in the current digital landscape, you need a master Law Firm SEO Agency to take the reins.

On top of this, regular Google algorithm updates mean strategies that were once effective for legal SEO may now be penalised or less impactful. Simply relying on your brand name or legal jargon to rank well is no longer enough. You need an optimised technical site foundation and regularly updated, relevant content focused on commercial intent that exudes trust signals.

However, balance is crucial. In aiming for visibility, law firms cannot afford to damage their reputation or appear overly promotional. Your content must strike the right tone – authoritative, personable and inspiring trust amongst high value individuals and companies.

Longer tail, niche search queries also present opportunities for firms dedicated towards key specialisation areas. Ranking well for these terms requires a deep understanding of user search intent, geo-targeting, and ongoing optimisation.

As your trusted Law Firm SEO Agency, we at Cure Digital appreciate these unique challenges because we have experienced them first-hand for over 15 years in the legal sector. Our strategic SEO services help firms like yours overcome competitive threats, Google algorithm changes and the need to rank for niche, commercial search queries – all while maintaining your authoritative brand.

WordPress SEO Agency

Talk to a law firm SEO specialist today on 0161 660 3281.

Who does Cure Digital help?

Our expert Law Firm SEO Agency works closely with clients in the legal sector across the UK, in all fields of law. Whatever area of the law your firm specialises in, we understand the challenges and opportunities that come with it. Cure Digital has supported legal sectors in all areas.

Criminal Law Firms

People who are looking for a criminal law firm are often in a stressful situation, and want to see signs that you’re trusted in the field. This is where the unique expertise of Cure Digital, your dedicated Law Firm SEO Agency, becomes invaluable. With our Digital’s advanced SEO strategies, your law firm won’t just appear at the top of search results—it will dominate them. Working on your Criminal Law Firm SEO will not only instil confidence in potential clients, but also send signals of expertise, authoritativeness and trustworthiness to search engines, improving your visibility and getting you more business.

Personal Injury Law Firms

The personal injury sector is highly competitive for keywords, and we know how to get you in front of the right users at the right time. Cure Digital, your go-to Law Firm SEO Agency, has the expertise in digital marketing for Personal Injury law firms to ensure you outperform competitors in critical search terms. Our content strategies, which include comprehensive guides and service pages that convert, aren’t just informative—they’re client magnets. We understand the challenges of using terms related to medical treatments and conditions in both SEO and PPC for Law Firms, and have developed effective strategies to craft campaigns that bring your firm to a big audience with no compromises.

Employment Law Firms

In the realm of digital marketing for employment law, Cure Digital’s distinct approach as a Law Firm SEO Agency is your secret weapon for visibility. We make sure you rank for the terms that matter, whether your clients are employees or employers. Our expertly crafted content answers the burning questions about employment rights and disputes, making your firm the go-to resource and the logical choice for representation.

Family Law Firms

Family law is sensitive, and clients need more than just a lawyer—they need a firm who understands them. Our techniques for Family Law firms’ digital marketing campaigns and our empathetic content approach ensure that search engines recognise your value. With Cure Digital, your trusted Law Firm SEO Agency, you’re not just ranking high; you’re resonating with the people who need you the most.

Conveyancing & Property Law Firms

Property law is all about location, and so is our SEO for conveyancing firms. We ensure you rank in location-based searches, making you the local expert in property law. Our content, rich in insights on local property laws and regulations, turns that authority into client trust.

Private Client Law Firms

In private client law, discretion and expertise are key. Our SEO services for private client law firms ensure you’re the firm high-value clients find when they search for specialised services. Our content demystifies complex topics like estate planning, making you the go-to firm for clients who demand the best. With Cure Digital, your dedicated Law Firm SEO Agency, you’re not just an option; you’re indispensable.

Commercial Law Firms

In the cutthroat world of commercial law marketing, Cure Digital’s SEO and content strategies make you the firm that businesses can’t ignore. We ensure you rank for business-centric terms, and our content on topics like commercial contracts solidifies your reputation as an industry leader. We can guarantee that if you look to us as your number one Law Firm SEO Agency, you’re not just in the game; you’re setting the rules.

With Cure Digital’s unparalleled SEO and law firm content marketing expertise, your legal practice won’t just be a choice for potential clients; it will be the only choice. Let’s talk about turning your law firm into the greatest-ever version of itself.

A Top 200 Law Firm Records:


Growth in organic traffic


Increase in organic enquiries

You should speak to us if you want…

To Generate More Leads From Your Website

A Clear Digital Strategy With Tangible Outcomes.

A Long Term Marketing Partner That Understands Your Business.

A Proactive Collaboration With Outstanding Communication.


We don’t like to brag, but we’re changing the game.

“I have known Chris for many years and I can highly recommend him and his team - diligent, professional and approachable.”

Paul RossierPSR Solicitors

“Cure Digital put together a very effective "campaign" resulting in a 300% increase in sales on our website. Good result and will be looking to develop more campaigns in the future.”

Peter ThompsonMident Dental Supplies

“Outstanding service. Chris and his team know what they are doing; our website is performing better than ever and he has his eye on the ball.”

Amanda JonesLanyon Bowdler

Audit your Law Firm Website SEO

Think you’ve got your digital presence all figured out? An SEO audit from Cure Digital can prove you wrong—in all the right ways. We delve into the essentials: your website’s technical architecture, content relevance, backlink profile, trust signals, user experience, and even how you compare to competitors. It’s like a health check-up, but for your digital footprint.

An SEO audit tailored for law firms lays down the blueprint for a great digital marketing strategy, perfectly aligned with your values and services. No more guesswork; you’ll get data-driven insights that reveal what’s working and what’s not. An audit identifies how to improve your website’s performance, maximising ROI and driving tangible results like increased client inquiries and higher fee income. A healthier website means a healthier bottom line.

But it’s not just about the ‘here and now’. Our SEO audit is the first step in what we envision as a lasting partnership. A partnership where we consistently help you outperform competitors and adapt to ever-changing algorithms.


Talk to a law firm SEO marketing specialist today on 0161 660 3281.

Contact our specialist Law Firm SEO Agency

Ready to take your law firm from where it is to where it could be? To dominate Google’s first page, earn enviable traffic, and translate that into quantifiable ROI? We’re here to listen, strategise, and execute.

Time is of the essence, especially in a rapidly-evolving digital landscape. Don’t be left behind. With Cure Digital by your side, you’re making a measurable, meaningful difference in your firm’s digital future. Let’s embark on this transformative journey together. Your future starts here. With Cure Digital.

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