Digital Marketing for Private Client Firms

We preach what you practice.

Digital Marketing & SEO Agency for Private Client Law Firms

As specialists in Digital Marketing for Private Client Law Firms, we understand  the nuances and senstivities surrounding the provision of services in this area of law.  We also appreciate that the wider legal services landscape is constanly evolving.

The generation now planning for their future and that of their family are more appreciative of doing things online than ever before. They’re more comfortable with digital technology than previous generations. For law firms offering services relating to Estate Planning & the Administration of Estate, gone are the days of simply expecting sufiicent clients the local community simply by having an office on the high street.

Client expectations are fast evolving too. In ‘Private Client’ – the challenge lies in balancing the sensitive but practical approach demanded by this area of law, while still building the personal relationships that have always been a crucial aspect inherent to these legal services.  Of course, the the first step, is to win the trust of a prospective client so they get in touch.

Our expertise developed over 15 years of creating successful digital marketing campaigns for private client firms guarantees we understand what the online marketing mix requires, so that your firm can benefit and prosper.

Group of lawyers discussing digital marketing strategy.

Talk to a law firm marketing specialist today on 0161 660 3281.

WordPress SEO Services

Why choose Cure Digital as your firm’s digital partner?

More than ever, a trust-based approach is needed for Private Client Law Firms to maximise new business opportunity presented by digital technologies.

Whether you firm or department is focussed on the local or national market, in our view, the most successful Private Client Law Firm Digital Marketing Strategies, are those that balance the humanistic requirments of relationship building with online exposure that transmits strong trust signals that are recogniseable by both the prospective client and that of search engines.

We have a real-world appreciation of the challenges, sensitivities, and practicalities of marketing in the legal sector, and we know what the online marketing-mix requires to be successful for Private Client Law Firms just like yours.

Our clients private client departments in top national law firms, to local law firms and boutique practices. and can be found on page 1 of the Google search results throughout the UK in most areas of criminal law including:

  • Lifetime planning
  • Administration of Estates
  • Wills & Probate
  • Court of Protection
  • LPA’s
  • Trusts


Measurable results are the name of the game.

“Put simply, Cure Digital have delivered, they have turned the enquiries tap on where others haven’t.”

Neil CormackMarketing Director, Lupton Fawcett LLP

“I have worked with several digital marketing agencies and Cure Digital is by far the best.”

Philip WalshPartner, Clifford Johnston & Co

Here are some of the law firms we've helped succeed online.


Clifford Johnston & Co


Lanyon Bowdler


Lupton Fawcett


PSR Solicitors

Standing Out in a Crowded Legal Landscape

In the evolving digital landscape, relying solely on tradition is no longer sufficient for achieving business growth.  Data-driven decision making has become imperative, allowing law firms like yours to analyse, adapt, and thrive, while trust has become the all important signal for search engines to inject the power into the keywords contained within content.

With our industry-leading strategies and dedication to lasting client relationships, let us be your partner in success.

We’ve developed methodologies that build trust in the minds eye of your customers, using a mix of personal brand development for your lawyers,  engaging page design and thoughtful content marketing. All supported with a unique blend to our technical SEO foundation designed to transmit trust signals.

Our digital marketing campaigns are underpinned with data-driven insights to maximise returns:

User Engagement Analytics
Focuses on understanding your clients through their demographics and behaviour, and interactions with your online real estate.  This knowledge is crucial for tailoring both your services and marketing efforts. We also delve into profitability metrics to identify which legal services are most revenue-generating.

Market Analysis
Market Analysis involves gaining competitor insights to identify gaps in the market and opportunities for differentiation. We also keep an eye on trending issues and client feedback. This ensures that you stay current and can adapt your services based on what your clients genuinely need.

Performance Metrics
Performance Metrics are all about measuring the effectiveness of your marketing channels through conversion rates. We also evaluate Customer Acquisition Costs (CAC) and Lifetime Value (LTV) to understand the long-term value of each client. This helps you better allocate your budget.

At Cure Digital, we’re experts in lead generation for Private Client Law Firms through both organic and paid digital media channels.

A Top 200 Law Firm Records:


Growth in organic traffic


Increase in organic enquiries

You should speak to us if you want…

To Generate More Leads From Your Website

A Clear Digital Strategy With Tangible Outcomes.

A Long Term Marketing Partner That Understands Your Business.

A Proactive Collaboration With Outstanding Communication.


We don’t like to brag, but we’re changing the game.

“I have known Chris for many years and I can highly recommend him and his team - diligent, professional and approachable.”

Paul RossierPSR Solicitors

“Cure Digital put together a very effective "campaign" resulting in a 300% increase in sales on our website. Good result and will be looking to develop more campaigns in the future.”

Peter ThompsonMident Dental Supplies

“Outstanding service. Chris and his team know what they are doing; our website is performing better than ever and he has his eye on the ball.”

Amanda JonesLanyon Bowdler

The Cure Digital Approach


Positioning your Private client department or firm to secure new clients and grow commercially requires more than just the legal expertise you already have; it requires a robust online marketing strategy.

By focusing on data-driven strategies, your firm will benefit from efficient resource allocation, targeted campaigns, and a measurable return on investment, ensuring you stay ahead of the curve in a competitive market.  Don’t leave your success to chance. Let’s start using data to your advantage.

Hyper-Targeted Campaigns

Legal services ecapsulated by private client teams are wide and varied, so whether you ar looking to develop your will bank, or provide lifetime and succession planning to HNW individuals, or your focus is on the contentions side of the equation. we create hyper-targeted campaigns that reach the clients you want to represent. Our data-driven approach ensures that your marketing budget is spent effectively, maximising your ROI.

Content That Converts

Thought leadership is not just a buzzword for us; it’s a strategy. We help you create compelling, informative legal content marketing campaigns that position your firm as an authority. From in-depth articles on legal rights to interviews with your top solicitors, we make your expertise shine online.

Newsletters in a private client context can can educate your audience about the complexities of estate planning, tax implications, and the importance of timely legal advice. By focusing on issues that directly impact your clients’ wealth and legacy, your firm solidifies its position as an indispensable advisor.

Client Testimonials for a private client law firm can be a game-changer. Private client matters are sensitive, often involving family and significant financial assets. A testimonial that speaks to your firm’s discretion, expertise, and empathy can hold significant sway over potential clients evaluating their options.

Informational Content can include specialized guides on asset protection, probate avoidance, or setting up charitable trusts. This material showcases your expertise and provides tangible value to those looking for specific solutions to intricate problems. Moreover, well-crafted informational content can help improve your search engine rankings, making your firm more easily discoverable by those in need of specialized services.

By tailoring your content strategy to address the specific pain points and needs of private client law firms, you don’t just attract attention; you build relationships and foster trust. This focus on specialized content not only distinguishes your firm but also has the potential to deliver an impressive ROI by converting educated leads into long-term clients.

Niche Private Client SEO

Search engine optimisation (SEO) is more than just keywords; it’s about creating a seamless user experience. We optimise your website’s structure, improve page load speeds, and create an intuitive user interface. This not only boosts your Google rankings but also enhances user engagement.

The foundation of any successful SEO strategy is rooted in a deep understanding of your specific areas of expertise. Tap into our extensive experience working with Top 200 Law firms, regional full-service firms, and niche practices. Your firm’s expertise deserves to be found by the right people.

When it comes to the law, particularly in the complex areas of wills, powers of attorney, and elder law, simply having a web presence isn’t enough. Your potential clients are searching for clear, authoritative solutions to their specific problems. The private client law firm landscape demands a nuanced SEO strategy that goes beyond keywords, and delves into the intricacies of legal issues.

Ready to invest in long-term success? Speak to one of our Law Firm SEO specialists.

Paid Search Pays dividends

Pay-Per-Click (PPC) advertising for law firms provides the immediate, measurable results that your business craves. With robust data analytics backing every decision, PPC offers unparalleled control over your marketing spend, delivering tangible ROI quickly and efficiently.

The cost per lead (CPL) can often be a barrier for law firms offering high-value services. PPC cuts through this hurdle by generating leads instantly, enabling real-time ROI assessment and precise client acquisition cost calculation.

PPC allows for highly targeted audience segmentation. This is particularly beneficial for law firms focused on local or regional growth. You can set geographic parameters to target potential clients within specific cities, counties, or regions, making PPC a valuable tool for building local trust and community engagement.

Whether you’re launching new services, targeting high-net-worth individuals, or responding to specific market demands, PPC enables you to adapt your campaigns for immediate impact. Its flexibility and precise targeting capabilities make it an indispensable part of a balanced, results-driven digital marketing strategy.

Lower Your Cost Per Lead Values

SEO is not a one-off tactic but part of a long term marketing plan for improving online exposure, brand recognition and new business generation.

When SEO combines with advnaced remarketing techniques through paid digital media channels, strategic content marketing and online PR, and email marketing. Cost per lead values can tumble as repeat business grows. This is particularly advantageous for private client services, where acquiring a single new client can mean a significant long-term relationship.

Our team of legal writers crafts content that resonates with both your professional peers and the general public. In the legal sector, credibility is currency: the goal is to make your firm the go-to resource for authoritative, easily digestible information.

Social Media Mastery

In today’s digital age, your online reputation can make or break your firm. We manage your social media profiles, engage with your audience, and build a community around your brand. Our proactive approach helps you manage your online reputation effectively.

Overcoming Industry Challenges

The legal sector is fraught with challenges, from stringent regulations to the sensitive nature of criminal cases. We’ve been there, done that, and know how to navigate these complexities. Our strategies are not just about getting you to the top of search engine results; they’re about keeping you there sustainably and ethically.

Comprehensive Service Suite


While search engine optimisation (SEO) is a cornerstone of any successful online marketing strategy, it’s just one piece of the puzzle. At Cure Digital, we offer a comprehensive suite of digital marketing services designed to elevate your criminal law firm’s online presence and drive tangible results.

Get in Touch

Search Engine Optimisation

Boost your rankings and become the go-to criminal law firm in your area.

Content Creation

Engage your audience with compelling content that addresses their concerns and showcases your expertise.

Pay-Per-Click Advertising

Targeted ads that reach potential clients when they’re most in need.

Analytics and Reporting

Transparent, real-time insights into your campaign’s performance.

Conversion Rate Optimisation

We don’t just drive traffic; we turn them into paying clients.

Website design

With a well-designed website, you’re not just capturing attention; you’re holding it, and converting it to enquiries.

Real-World Success Stories

The unique challenges faced by private client law firms call for a digital marketing strategy that goes beyond general practices. High-value services such as estate planning, probate and trusts require a delicate approach to marketing—one that prioritizes trust, confidentiality, and expertise.

We’ve helped Private Client Law Firms with digital marketing campaigns right across the UK achieve unprecedented growth.

Let’s Talk Results

We’re all about transparency and measurable ROI. We set clear KPIs, monitor them rigorously, and fine-tune our strategies to ensure you’re getting the best bang for your buck. Our client testimonials and case studies are a testament to our success.

Ready for Transformational Growth?

The digital world waits for no one. If you’re ready to elevate your firm or department firm to new heights, it’s time to act. Contact Cure Digital today and let’s start building a future-proof digital marketing strategy for your firm. We’re not just service providers; we’re your partners in success. Let’s make your firm not just visible but unforgettable.

When you partner with Cure Digital, you’re not just getting a service provider; You’re partnering with one the best. A leading UK digital marketing agency for law firms and a team of digital marketing experts dedicated to your firm’s success. We bring creativity, proactivity, and a results-driven approach to every campaign. Our goal is to deliver transparent marketing activity that guarantees results, unlike anything you’ve seen before.

Your firm might excel in relationship marketing, but integrating digital methods can substantially elevate your ROI. Choose a digital marketing strategy that’s as precise, expert, and client-centered as the legal counsel you provide. Our team of professionals is ready to make your firm’s online presence as robust and respected as your real-world reputation.

Let’s achieve measurable growth, together.

Group of lawyers discussing digital marketing strategy.

Talk to a law firm marketing specialist today on 0161 660 3281.

Results-driven digital marketing for your Private Client Law Firm starts here.

Our team of experts will work tirelessly to increase your online presence, generate more leads, and ultimately help your law firm thrive in today’s competitive market.

  • No spam.  Ever. See our privacy policy.

  • This field is for validation purposes and should be left unchanged.