Pay-per-Click Advertising for Law Firms

We preach what you practice.

PPC Advertising Agency for Law Firms

PPC (Pay-Per-Click) advertising is an indispensable tool for law firms looking to acquire new clients in a competitive market. However, PPC is more than just about bidding for the top spot on search engines. It’s about crafting an entire strategy that aligns with your law firm’s business objectives.

At Cure Digital, we offer a comprehensive approach to PPC for law firms, covering everything from ad creation to bid strategy and continuous optimisation. With our Google Partner status and Google Ads accreditations, we offer a deep well of knowledge and practical advice to help law firms dominate this space.

Group of lawyers discussing digital marketing strategy.

Talk to a law firm PPC specialist today on 0161 660 3281.

WordPress SEO Advice

Why you need a Specialist Law Firm PPC Agency

If there’s one sector that can gain massive benefits from PPC (Pay-Per-Click) advertising, it’s the legal industry. Solicitors, barristers, and law firms in the UK find PPC to be an invaluable tool for driving high-quality, targeted traffic that results in tangible conversions. However, law firms face unique challenges when it comes to digital advertising. High competition, ethical considerations, and a focus on specific areas of law all make for a demanding PPC landscape.

  • Highly Competitive Market: Legal services is one of the most competitive sectors for PPC advertising. Law firms often bid on the same keywords, driving up the costs.
  • Strict Advertising Regulations: Law firms must navigate through strict legal advertising guidelines, which places limitations on what can be said and how.
  • Specialised Service Needs: Whether it’s criminal defence, personal injury or corporate law, different areas require distinct advertising approaches.

When your law firm approaches a new PPC campaign, it cannot afford anything but industry-leading experts with a data-driven approach to advertising law firms online.



Measurable results are the name of the game.

“Put simply, Cure Digital have delivered, they have turned the enquiries tap on where others haven’t.”

Neil CormackMarketing Director, Lupton Fawcett LLP

“I have worked with several digital marketing agencies and Cure Digital is by far the best.”

Philip WalshPartner, Clifford Johnston & Co

Here are some of the law firms we've helped succeed online.


Clifford Johnston & Co


Lanyon Bowdler


Lupton Fawcett


PSR Solicitors

How can PPC help Law Firms?


Law firms operate in a competitive landscape, where being top of mind for clients can be the difference between thriving and just surviving. Traditional marketing channels like print, radio, or word-of-mouth can only go so far. This is where PPC (Pay-Per-Click) advertising comes into play, acting as a force multiplier for your firm’s reach and revenue.

Get in Touch

Fast Results

Unlike SEO strategies, which can take months to start yielding results, PPC campaigns can be up and running immediately. Law firms can start getting leads and enquiries from day one.

Clear and Strong ROI

Our approach involves setting clear KPIs, such as the number of qualified leads, click-through rate, and conversion rate, and continuously optimising your campaign to exceed these metrics.

Optimised Budget Utilisation

Our strategies are tailored to ensure maximum utilisation of your budget. We use ad scheduling, demographic targeting, and device targeting to make sure your ads reach the most relevant audience.

Real-Time Tracking and Reporting

We provide transparent reports that allow you to see exactly how your investment is performing. This enables us tweak strategies in real-time to maximise ROI.

Long-Term Value

The data gathered from PPC campaigns can be invaluable for understanding client behaviour, refining your value proposition, and informing other marketing channels.

Audience Targeting

PPC allows you to target niches such as family law, personal injury, or commercial contracts. You can also focus on a specific geographical area, such as clients in Manchester, Leeds, or London.

A Top 200 Law Firm Records:


Growth in organic traffic


Increase in organic enquiries

You should speak to us if you want…

To Generate More Leads From Your Website

A Clear Digital Strategy With Tangible Outcomes.

A Long Term Marketing Partner That Understands Your Business.

A Proactive Collaboration With Outstanding Communication.


We don’t like to brag, but we’re changing the game.

“I have known Chris for many years and I can highly recommend him and his team - diligent, professional and approachable.”

Paul RossierPSR Solicitors

“Cure Digital put together a very effective "campaign" resulting in a 300% increase in sales on our website. Good result and will be looking to develop more campaigns in the future.”

Peter ThompsonMident Dental Supplies

“Outstanding service. Chris and his team know what they are doing; our website is performing better than ever and he has his eye on the ball.”

Amanda JonesLanyon Bowdler

Our Approach to PPC for Law Firms


Cure Digital has built a deep understanding of the role of PPC campaigns in digital marketing for law firms. The way we plan, structure, and implement advertising is based on 15 years of data, and real-life experience with all shapes and sizes of law firms.

While working with Cure Digital, Lanyon Bowdler experienced an 80% increase in new business enquiries from PPC within the first three months of their campaign with us. Not only did we exceed their initial KPIs, but we also managed to reduce their cost per lead to under £8.

Keyword Research and Strategy

We start by conducting in-depth keyword research to identify opportunities that align with your specific area of practice. Whether you are looking to improve your approach to digital marketing for family law firms, criminal law firms, or estate planning legal teams, we find the right mix of keywords that will drive highly targeted traffic to your site. By incorporating high-conversion keywords like “family law solicitors in Manchester,” your ad’s quality score improves, effectively lowering the cost per click. We have seen this time and time again, with many of our clients producing qualified leads for under £20 each.

Location Extensions

A location extension can make your ad more informative by displaying additional details such as your address, phone number, and office hours. This not only boosts the click-through rate but also adds an extra layer of trust.

Compelling CTAs

Having a clear and compelling call-to-action (CTA) is crucial. Whether you want potential clients to call for a free consultation or visit your website for more information, make sure it’s clearly stated in the ad copy.

Landing Page Optimisation

Your landing page must be an extension of your PPC ad in terms of messaging and target audience. Ensure your entire website, not just the landing page, reflects your legal expertise. Incorporate FAQs, testimonials, and case studies to weed out tyre-kickers and appeal to serious inquiries.

Ad Creation and Implementation

Our copywriters and graphic designers work together to create compelling ads that not only comply with legal standards but also connect with potential clients. We use A/B testing to continuously improve the performance of these ads.

Campaign Monitoring and Optimisation

One of the keys to a successful PPC campaign is regular monitoring and optimisation. We use advanced tools such as Google’s Performance Max to adjust your bids, track conversions, and ensure that your budget is being utilised effectively.

What tools are involved in PPC for Law Firms?

When it comes to managing effective PPC campaigns for law firms, having the right set of tools is essential for monitoring, analysing, and optimising your ad spend. At Cure Digital, our technology stack has been carefully curated to ensure that every facet of your PPC campaign is running at peak performance.

Google Ads

As a Google Partner with Google Ads accreditations, we make extensive use of Google’s Ads Platform for keyword planning, ad creation, and analytics tracking. Google’s machine learning algorithms also allow us to adjust bids in real time, ensuring maximum ROI.

Google Analytics (GA4)

We use Google Analytics to track the performance of your PPC campaigns. We monitor not just click-through rates and conversions, but also secondary actions like pageviews, the time spent on your website, and user flow.

Reporting Tools

Transparency is a cornerstone of our agency’s philosophy. We use customised dashboards such as Looker Studio to provide you with real-time insights into how your PPC campaigns are performing.

Having the right tools is just one part of the equation. The real magic happens when these tools are wielded by a team of dedicated PPC professionals who are committed to your firm’s success. Our toolset, coupled with our expertise, provides law firms with a full-fledged, high-performing PPC strategy.

In our 15 years of service, we’ve consistently proven that a robust PPC strategy can bring in significant ROI.

Why Choose Cure Digital for your Law Firm’s PPC

When you choose to work with Cure Digital, you’re not just another client; you’re a partner. We tailor our PPC services to meet the specific needs of each law firm, ensuring that every penny spent is aligned with your firm’s objectives.

Here at Cure Digital, we have a proven 15-year track record of helping law firms achieve a robust ROI from their PPC campaigns. Our team of experts guides you through every step of the process, from strategy formulation to performance monitoring. You’ll always know where your money is going and what you’re getting in return.

Expert Team: Our experienced team stays updated on the latest PPC trends and tools to bring you the best possible results.

Every law firm is unique, and so is our approach to each PPC campaign. Let’s talk about turning your law firm into the greatest-ever version of itself with an optimised PPC strategy. Contact Cure Digital today to get started.

For any queries or to discuss your PPC needs, contact us and let’s get the conversation started.

Group of lawyers discussing digital marketing strategy for legal sector

Talk to a law firm PPC marketing specialist today on 0161 660 3281.

Your results driven PPC marketing campaign starts here.

Our team of experts will work tirelessly to increase your online presence, generate more leads, and ultimately help your law firm thrive in today’s competitive market.

  • No spam.  Ever. See our privacy policy.

  • This field is for validation purposes and should be left unchanged.