Digital Marketing for Conveyancing Firms

We preach what you practice.

Digital Marketing Agency for Conveyancers

Is your Conveyancing & Property Law Firm looking to enhance its online presence and attract more inquiries?

For over 15 years, the consultants at Cure Digital have collaborated with conveyancing law firms to create effective digital marketing solutions that increase new business enquiries.

When someone needs to hire a conveyancing solicitor, they typically start their search by using Google or other search engines. It is vital that you establish a strong online presence: the stakes are high, both for prospective clients and for your firm’s success.

By carefully planning your digital marketing strategy, your firm can improve its visibility, create engaging content, attract prospective clients, and establish long-term business relationships.

At Cure Digital, we understand this. Our team is a powerhouse of legal sector digital marketing experts, including copywriters, technical SEO specialists, designers, developers, search marketing experts, and social media specialists.

LET'S TALK

Talk to a law firm marketing specialist today on 0161 660 3281.

Why Cure Digital is your Best Bet

If someone is looking for legal assistance regarding a property matter, their first instinct is to search online. Your law firm’s website will likely be one of the first places they’ll visit, expecting to find a professional and well-functioning site. However, if they encounter issues such as poor design, irrelevant content, or broken links and images, it can negatively impact their decision to seek legal assistance from your firm. It’s crucial to ensure that your website is user-friendly, informative, and error-free to avoid losing potential clients.

This is where Cure Digital comes in. We ensure that your law firm is prominently displayed and trusted by those in need of your expertise. We will achieve this by:

  1. Analysing your current website and online presence to look for issues and opportunities.
  2. Improve your website content, technical efficiency, and user friendliness to improve both search engine rankings and user experience.
  3. Generating a strong local search and non-brand recognition that will boost new local conveyancing leads.
  4. Continuously improving your online presence in alignment with your business objectives and industry trends
  5. Becoming a long-term marketing partner that understands your conveyancing firm

Our experience of working with Top 200 Law firms, regional full-service firms, and niche practices gives us a real-world appreciation of the challenges, sensitivities, and practicalities of working with Conveyancing & Property law firms just like yours.

LET'S TALK

CLIENT TESTIMONIALS

Measurable results are the name of the game.

“Put simply, Cure Digital have delivered, they have turned the enquiries tap on where others haven’t.”

Neil CormackMarketing Director, Lupton Fawcett LLP

“I have worked with several digital marketing agencies and Cure Digital is by far the best.”

Philip WalshPartner, Clifford Johnston & Co

Here are some of the law firms we've helped succeed online.

OUR WORK

Clifford Johnston & Co


OUR WORK

Lanyon Bowdler


OUR WORK

Lupton Fawcett


OUR WORK

PSR Solicitors


How can SEO help a Conveyancing & Property Law Firm?

For conveyancing law firms, SEO represents a major opportunity to capture quality leads when home buyers search for legal services online. With over 1 million homes sold each year in the UK, the demand is certainly there. The key is having an SEO strategy tailored specifically to how people search for conveyancers.

At Cure Digital, our SEO experts have in-depth experience optimising sites for conveyancing searches, and implementing  tailored legal content marketing strategies. We go beyond basic keyword targeting to focus on the nuances of ranking for the right terms. For instance, we analyse search data to identify high-volume transactional keywords, as well as niche terms like “conveyancing solicitor for leasehold property”.

Tailoring pages around these keywords helps firms capture both broad home mover traffic as well as homeowners with specific needs. We also optimise location pages to rank in areas where you want to do more business. Small tweaks like mentioning surrounding towns or showing off your local knowledge by mentioning local amenities and attractions can help you gain visibility across wider regions.

Equally important is regularly updating your site’s content to reflect current market conditions and regulations. Homebuyers’ questions change over time. By monitoring keyword data, we can create relevant guides, FAQs and blog posts that position your firm as an authority. These “help content” pieces serve the reader’s needs while improving rankings and click-through rates.

Other proven tactics include encouraging positive online reviews, developing in-depth neighbourhood buying guides, and participating in Q&A sites. By pursuing an integrated SEO plan, we help conveyancing firms demonstrate expertise, build trust, and capture 10-20x more leads than outdated directories alone.

If you think your current SEO strategy is not working for you, speak to us today. Our conveyancing marketing experts help ambitious firms dominate for quality conveyancing searches in their regions. To learn more about our law firm SEO services, book a call today.

A Top 200 Law Firm Records:

69

Growth in organic traffic

188

Increase in organic enquiries

You should speak to us if you want…

To Generate More Leads From Your Website

A Clear Digital Strategy With Tangible Outcomes.

A Long Term Marketing Partner That Understands Your Business.

A Proactive Collaboration With Outstanding Communication.

CLIENT TESTIMONIALS

We don’t like to brag, but we’re changing the game.

“I have known Chris for many years and I can highly recommend him and his team - diligent, professional and approachable.”

Paul RossierPSR Solicitors

“Cure Digital put together a very effective "campaign" resulting in a 300% increase in sales on our website. Good result and will be looking to develop more campaigns in the future.”

Peter ThompsonMident Dental Supplies

“Outstanding service. Chris and his team know what they are doing; our website is performing better than ever and he has his eye on the ball.”

Amanda JonesLanyon Bowdler

The Cure Digital Approach

Can Local SEO help my conveyancing law firm?

Ranking in local search results is key for conveyancing firms to reach nearby clients. Our local SEO strategies help firms connect with home buyers searching in their area.

We optimise your Google Business Profile to signal relevance for local searches. Tailoring on-page content around keywords like “conveyancing solicitors Birmingham” also improves visibility.

Importantly, research shows that over 50% of searches with local commercial intent lead to an in-store visit within 5 miles. This demonstrates how optimising locally translates directly into more conveyancing leads in your region.

Studies found that rankings for location-based keywords correlate strongly with calls and walk-ins. Firms ranking 1st for local terms saw 2x the visits compared to those in the 3rd spot.

With our expertise in Local SEO for Law Firms, Cure Digital helps conveyancing firms rank higher locally and reach more clients in their region. Contact us for a customised approach optimised for your area.

How can Non-brand Organic Traffic help a Conveyancing & Property Law Firm?

Driving leads and sales from search should go beyond just ranking for your brand name. Non-brand organic traffic offers conveyancing firms valuable benefits that brand terms alone cannot provide.

Non-brand queries don’t mention your firm’s name specifically. These are terms potential clients use when first researching conveyancing services, like “conveyancing solicitors near me” or “conveyancing quotes”. Appearing in results for these searches helps firms reach new clients and expand beyond brand visibility.

Optimising for non-brand terms diversifies your lead sources, reducing reliance on brand name rankings. If your brand presence were to drop, you’d be less impacted having additional non-brand traffic. Targeting these terms in new locations also expands your firm’s geographic reach.

You can use non-brand keywords to get in front of different home buyer groups. For instance, going after first-time buyer searches positions you as a specialist that understands their unique needs.

Equally important is ranking for specialty conveyancing terms related to your expertise. By targeting specific searches like “conveyancing solicitor leasehold property” or “conveyancing solicitor new build home”, you build credibility in your practice areas.

Research shows non-brand organic converts 30-50% better than branded terms. You gain more high-quality leads for every pound spent on marketing.

If you currently depend too much on brand name searches, non-brand SEO should be a priority. Our strategies help firms capture conveyancing searches in their regions. Contact Cure Digital to discuss growing your presence beyond brand rankings alone.

Can my conveyancing firm benefit from PPC?

Beyond organic SEO, paid search ads also offer conveyancing firms a source of direct, high-intent leads. With our experience in Law Firm PPC, Cure Digital helps firms maximise returns from pay-per-click campaigns.

For conveyancing, the ideal PPC approach utilises multiple tightly-themed ad groups. We set up targeted ad groups focused on stages of the home buying journey, like “searching solicitors”, “conveyancing quotes”, “first-time buyer conveyancing”, etc. This granular structure improves quality score and enables better optimisation.

To reach motivated prospects, our PPC experts employ tactics like dayparting, device targeting, and flexible bid strategies tailored to your goals. We analyse the customer journey to identify the best times and places to engage buyers researching conveyancing services.

And through frequent split testing, we refine ads to match searcher intent, improving click-through rates. Our high-performing ad copy and landing pages convert visitors into leads for under £5 per lead on average.

For retargeting, we tailor creative to encourage those who previously researched conveyancing to request a quote. And we track conversions to demonstrate the ROI generated by each pound spent on PPC.

If your current PPC campaigns lack strategy and refinement, we should connect. Our analytical approach to legal PPC consistently yields more opportunities at a lower cost.

How does Link Building help my conveyancing firm?

Link building remains a crucial component of an effective SEO strategy for conveyancing firms in 2024 and beyond. At Cure Digital, our link building tactics adhere to Google’s guidelines to acquire editorially-given, relevant backlinks from trusted sites.

For conveyancing firms specifically, we identify and prioritise link building opportunities from high-authority, relevant sites. These include:

  • Local estate agent directories – We can build relationships with agents to request listings or citations pointing back to your website. Properly structured, these links signal local relevance.
  • Regional business directories – Ethically gaining listings in directories like Yell helps establish your firm as an authority business in the community.
  • Conveyancing and legal blogs – We connect firms as a guest contributor to trusted blogs read by home buyers and other solicitors. These provide relevant backlinks, which improve your website’s authority.
  • Legal associations – Gaining memberships and citations from legal trade groups is crucial, as many of these websites have great authority in the field.

The focus is always on building theme-relevant links that readers and search engines value, not artificial or manipulative tactics. By cultivating a diverse profile of quality backlinks, we reinforce your website’s authority, credibility, and local reputation, earning higher rankings.

Ongoing Optimisation for Conveyancing Law Firm Websites

Cure Digital specialises in developing long-term law firm digital marketing strategies to enhance the online presence of businesses across the UK, ensuring they stand out in a competitive market.

Navigating digital marketing can be complex for conveyancing firms. Partnering with us means tailored strategies focusing on revenue generation through organic search channels.

We adjust strategies for market fluctuations and ensure your marketing stays compliant with the latest regulations.

Our consistent optimization strengthens your brand and expands your geographical reach, opening new conveyancing opportunities.

We align your online presence with new services and continually refine campaigns to meet changing client needs.

Our approach includes regular analysis for data-driven strategy adjustments, emphasising a true partnership for long-term success.

Join us to enhance your firm’s online presence and drive sustainable business growth in conveyancing law.

LET'S TALK
Keyword Research Services

Talk to a law firm marketing specialist today on 0161 660 3281.

Resullts-driven digital marketing for your Conveyancing Law Firm starts here.

Our team of experts will work tirelessly to increase your online presence, generate more leads, and ultimately help your law firm thrive in today’s competitive market.

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