Law Firms Content Marketing Agency

We preach what you practice.

Content Marketing Agency for Law Firms

Law firms that pay attention to their online content thrive, and can often fight in the same digital space as competitors with much bigger budgets and teams. We have seen this time and time again, helping local firms measurably increase the volume of website enquiries and their revenue.

If your law firm is not creating great content, aimed at the right audience, you may be missing out on potential new business every day. Cure Digital has been working closely with key stakeholders from Top 200 firms across the UK, planning and implementing content marketing strategies for law firms with measurable success. We are not just an agency for you. We are your partner, working alongside you to help you achieve your goals.

Contact us today, and talk to us about your business objectives.

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Talk to a law firm content marketing specialist today on 0161 660 3281.

Why choose Cure Digital for your law firm’s content

Your potential clients need to trust you and your expertise. People who are looking for a law firm online are often in difficult or high-stakes situations, and need to know they are turning to someone who can help them.

Reflecting your firm’s expertise in your field is crucial, and the best way to do this online is through tailored content that is built around your firm’s values.

Cure Digital is a specialist content marketing agency for law firms in Manchester with years of experience planning, creating, and optimising content that customers trust, and search engines love.

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CLIENT TESTIMONIALS

Measurable results are the name of the game.

“Put simply, Cure Digital have delivered, they have turned the enquiries tap on where others haven’t.”

Neil CormackMarketing Director, Lupton Fawcett LLP

“I have worked with several digital marketing agencies and Cure Digital is by far the best.”

Philip WalshPartner, Clifford Johnston & Co

Here are some of the law firms we've helped succeed online.

OUR WORK

Clifford Johnston & Co


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Lanyon Bowdler


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Lupton Fawcett


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PSR Solicitors


What is content marketing for law firms?

The word “content” has become extremely popular in all areas of the digital world. In short, it refers to anything your customers can view, read, or consume in any other manner. This may include informational pages about the services you offer, blogs, case studies, podcasts, and much more.

It’s important to make sure your law firm website’s content is working for you. It should not only reflect the needs of your prospective customers, but also serve as a tool for SEO for law firms. Content should be planned for relevant topics and areas of expertise, considering popular keywords, and made easily digestible for search engines. This is how we can get you in front of the ideal customer, at the ideal time.

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Why is content marketing important for law firms?

 

Relevant and trustworthy content can take the online positioning of a law firm to the next level. There are many benefits of good content marketing for a law firm, including the following:

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Build Trust and Credibility

Law is a service that hinges on trust. Quality content demonstrates your firm’s expertise and can act as a digital form of “word-of-mouth” referrals.

Increase Online Visibility

Well-optimised content can significantly improve search engine rankings, making it easier for potential clients to find you.

Better Client Engagement

Through insightful content, you can engage your audience more effectively than through traditional advertising.

Long-term ROI

Unlike paid ads, which stop the moment you stop paying, content has a longer shelf life and continues to drive engagement and conversions over time.

Through proper planning and analysis of your content, your law firm can not only improve their online position, but also inform business decisions for the future. With so many businesses putting more emphasis on their digital channels, your law firm can not afford to stay behind.

A Top 200 Law Firm Records:

69

Growth in organic traffic

188

Increase in organic enquiries

You should speak to us if you want…

To Generate More Leads From Your Website

A Clear Digital Strategy With Tangible Outcomes.

A Long Term Marketing Partner That Understands Your Business.

A Proactive Collaboration With Outstanding Communication.

Choosing the right Content Marketing Agency for Law Firms

 

When choosing an agency to look after your online content, you will be met by a huge selection of companies, all guaranteeing big results. You cannot make a decision on flashy promises: you need an agency that can show you a proven track record and data you can trust.

Cure Digital has been working closely with law firms for over 15 years. We have mastered content marketing for law firms, and understand both your needs and the needs of your prospects.

We can provide the full range of marketing services for the legal sector, with a team of SEO specialists, copywriters, designers, web developers and much more. Our extensive knowledge and experience in this sector allows us to support all sizes of law firms, from small local teams to multinational law firms. We have helped new firms to take their first steps into content marketing, and established firms to take their online presence to the next level, always delivering great results and a measurable ROI.

Whether you are looking to strengthen your position against your competitors, or need to get started from scratch in your online journey, Cure Digital can help you achieve your goals. Contact us today.

CLIENT TESTIMONIALS

We don’t like to brag, but we’re changing the game.

“I have known Chris for many years and I can highly recommend him and his team - diligent, professional and approachable.”

Paul RossierPSR Solicitors

“Cure Digital put together a very effective "campaign" resulting in a 300% increase in sales on our website. Good result and will be looking to develop more campaigns in the future.”

Peter ThompsonMident Dental Supplies

“Outstanding service. Chris and his team know what they are doing; our website is performing better than ever and he has his eye on the ball.”

Amanda JonesLanyon Bowdler

How can a law firm start a content marketing plan?

 

For law firms that are just approaching content marketing, it can be daunting to make the first steps into this channel. Thankfully, Cure Digital has developed a comprehensive approach to start the journey to create relevant content that generates new business consistently.

Identify your goals and audience

Website content must always be a consequence of your business goals, and tailored to them. Different types of content and content structure can serve different purposes: generate new leads, improve brand awareness, establish the firm as a thought leader, and much more. It’s crucial to establish these goals ahead of planning any new content, and this must be done while considering the ideal audience and customer you want to attract. A personal injury law firm digital marketing plan will be vastly different from that of a criminal law firm, both in content and language used.

Audit your existing content

The perfect content marketing plan for law firms represents a balance of leveraging your expertise and experience in the field, and providing valuable content that answers users’ queries. By analysing your content with specialist tools and processes, we can identify any gaps in your existing content, measure which parts of it are not working to help your objectives, and plan accordingly.

Make a content plan

Considering your business goals, ideal customer, and existing content, we can start building out a content plan with you. This process will always be collaborative at its core, as your website must be a reflection of what you do and your areas of expertise.

Our plan for new content, or to expand the existing one, will be based on extensive research, including:

  • Keyword research: Thanks to our specialist tools, we can identify high-volume keywords with commercial intent. These are queries your ideal customer is searching on the internet which we could use to target new content.
  • Competitor analysis: We can run an in-depth analysis of other law firms operating in the same space. The topics your competitors explore, which services are popular with them, and the language they use can inform possible commercial opportunities.
  • Content gap analysis: The content audit we run for all new clients will reveal a number of opportunities for topics that are not currently being explored deeply enough – or, sometimes, at all. Planning to fill these gaps is vital.
  • Fresh and relevant content: We stay updated on the news regarding the legal world. New legislation, prominent cases, trending questions your customers may have: anything fresh and relevant can be leveraged for content that serves your objectives and your audience.

We can then create and maintain a content calendar that outlines what pieces of content are needed, which topics must be explored, and with what level of priority.

Produce relevant and helpful content

Once the background work is carried out, we can start producing content. Everything we publish for law firms is extensively researched, and all relevant information is used to structure pieces of content that resonate with the audience, help search engine visibility, and drive conversions.

Our team of experienced writers specialise in legal copywriting, and the pieces they produce have helped countless firms improve their online position, and get more business.

Monitor and Optimise

Optimising content on the website is just as important as publishing it in the first place. This is why we keep monitoring the performance of the website content, measure the results, and adjust it accordingly. Content marketing is an on-going process, and to get the best results out of it, the content must be maintained, refreshed, and optimised to meet the needs of your online customer base and your law firm.

What type of content should a law firm publish?

We have helped law firms publish a variety of content: blogs, service pages, case studies, videos, podcasts, and much more. However, we can divide content by its target within the sales funnel.

Awareness

At the top of the funnel we have awareness content. This may be represented by blogs and updates aimed at providing information about your services, and establishing the firm as an expert in the field.

Evaluation

Content aimed at users who are already aware of the legal issues and services, but may not be ready to make an inquiry, can be vital. This includes case studies, and service pages regarding their current pain points.

Conversion

These are pieces of content targeted at converting users. It’s important to keep these pages helpful too. However, these pages are aimed at visitors who are ready to purchase your legal services.

How does Google evaluate law firm website content?

Ranking algorithms are exceedingly complex, and it can be difficult to effectively predict how Google, or other search engines, will evaluate and rank your pages. Cure Digital has built extensive knowledge and expertise when it comes to crafting website content that works for law firms, and we base our decisions on the latest updates from Google itself and the solutions we know bring results to our clients.

Legal content is often seen by Google as “Your Money Or Your Life” (YMYL) content. This is a label Google uses to categorise website content that can affect the wellbeing – physical, emotional, or financial – of the user. Legal services fall into this category as trusting an experienced law firm can directly affect the wellbeing of the customer, and directing an inexperienced solicitor can be damaging.

This means that Google needs to see signals of Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) in order to trust your law firm and push you to the top of the results page. We can make sure these signals are in place by keeping the website updated, accurate, and relevant.

Pairing E-E-A-T-friendly content with a good content structure and a responsive, SEO-friendly website design will quickly improve your online position.

Cure Digital has supported many Top 200 law firms across the UK, and we have seen this work, time and time again.

Contact Cure Digital for your Law Firm Content Marketing

If your law firm is not leveraging its website content to serve its objectives, you are simply missing out on new business every day.

The online market for legal services is thriving, with studies showing as much as 75% of in-market users turn to search engines as their first port of call.

No firm can afford not to have a strong presence. Cure Digital can bring you in the same field as the big national and international players, and help you claim a piece of this growing market.

We know that many digital marketing agencies for law firms make big promises. Our team has worked with many clients who have had relationships with other agencies in the past, and have not seen the results they hoped for from them.

You don’t have to take our word for it: we have the results to prove our clients see more, better qualified leads within months, and improve in the long term. Contact Cure Digital and let’s discuss how we can help your law firm achieve its online objectives today.

LET'S TALK

Talk to a law firm content marketing specialist today on 0161 660 3281.

Your results driven content marketing campaign starts here.

Our team of experts will work tirelessly to increase your online presence, generate more leads, and ultimately help your law firm thrive in today’s competitive market.

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